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Market Research & Event Production
Brabant Province, Dutch Government
PROJECT INFORMATION
This initiative leveraged the Netherlands' position as a hub for major automotive manufacturers like DAF, VDL, Mini, and advanced R&D in hardware, robotics, flexible electronics, and sensors.
Assignment
Aimed at expanding the reach of Dutch manufacturers through partnerships for Foreign Direct Investment (FDI), market access, and rapid development, the project was a strategic move to position Dutch companies at the forefront of automotive innovation.
Project Stages
- Needs Assessment: Interviewing Dutch companies to understand their requirements and potential value-addition areas in automotive, aviation, and defense sectors.
- Comprehensive Market Research: Investigating over 2000 companies across the USA and Israel in OEMs, subsystems, components manufacturing, and their investors.
- Targeted Selection: Identifying key players for potential collaborations and joint R&D opportunities in next-generation technologies.
- List Building and Invitations: Compiling relevant sectors, companies, hardware hubs, academics, and VCs, and inviting selected individuals to VIP summits, private dinners, and site visits.
- Marketing Funnel Development: Creating a funnel comprising emails, texts, videos, and landing pages to attract the right attendees.
- Corporate Video Production: Producing a video to outline the event’s unique selling points.
- Segment-Specific Marketing Video: Developing a marketing video tailored to increase awareness about the Dutch automotive sector's innovations.
- Strategic Partner Engagements: Facilitating introductions to major companies like Porsche, Rivian, Tesla, GE, Bosch, and others.
- Event Production: Handling event logistics including venue contracts, catering, AV setups.
- Event Highlight Capture: Recording event highlights for future promotional use.
RESULTS
- The summit attracted top innovation executives from targeted industries, fostering discussions around next-generation technologies like solid-state batteries.
- This event set the stage for Dutch technologies to be integrated into future vehicles.
- Prepared the groundwork for a Dutch delegation visit, potential joint ventures, research projects, and funding exploration.
Statistics:
- Over 2000 companies researched
- Covered 10 technology sectors
- 600+ VIP guests registered
Conclusion
The Automotive Innovation Summit by Nomadigo served as a pivotal platform for Dutch companies in the automotive, aviation, and defense industries, enabling them to showcase their technologies and forge critical partnerships. Through meticulous market research and strategic event production, Nomadigo facilitated an environment conducive to innovation, collaboration, and potential growth for the Dutch manufacturing sector.