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PHONE HOTLINE: +972 (77) 790-7790E-MAIL: info@nomadigo.com
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vlcsnap-2019-11-03-11h31m08s012

Market Research & Event Production

Marketing, Events, PR, Lead Generation
PROJECT
Lead marketing campaign behind initiative to strengthen Europe's hardware R&D sector.
WHAT WE DID
Marketing Strategy, Branding, Event Production, Video Production, All Marketing Materials
CLIENT

Brabant Province, Dutch Government

https://english.brabant.nl/

PROJECT INFORMATION

The Hardware Innovation Summit, orchestrated by Nomadigo for the Dutch Government's Brabant Province, represented a significant initiative in strengthening Europe's hardware R&D sector, particularly focusing on robotics, flexible electronics, and sensors.

The project capitalized on Brabant's status as Europe's Silicon Valley, home to leading companies like Philips, ASML, and VDL.

Assignment

The initiative aimed at maintaining and enhancing Brabant’s leadership in the hardware space, encouraging Foreign Direct Investment (FDI), market access, and rapid development in advanced hardware technologies.

Project Stages

  • Needs Analysis: Conducting interviews with Dutch companies to identify areas for value addition in advanced hardware.
  • Market Research: Extensive research of the US and Israeli tech markets to identify key players in robotics, mechatronics, IoT, and sensors.
  •  Sector-Specific List Building: Compiling relevant sectors, companies, hardware hubs, academics, and venture capitalists.
  • VIP Engagement: Curating a list of individuals for exclusive summits, private dinners, and site visits.
  • Marketing Funnel Development: Creating a marketing funnel with emails, texts, videos, and landing pages to attract targeted attendees.
  • Corporate Video Production: Producing a corporate video to highlight the event's unique selling points.
  • Tailored Marketing Video: Developing a segment-specific marketing video to boost awareness about Dutch innovation in hardware and robotics.
  • Recruitment of Partners and Speakers: Engaging local market leaders and speakers to attract a broader audience.
  • Event Execution: Managing logistics such as venue selection, catering, and audio-visual requirements.
  • Event Highlight Recording: Capturing key moments of the event for promotional purposes.
I noted the significant connections made between Dutch companies and major industry players like HP, Intel, and Orbotech, as well as various startups, highlighting the potential for fruitful collaborations.

Onno Huiskamp, Manager of Economic Innovation Team 

 

RESULTS

The summit successfully registered over 500 top individuals from the tech sectors in the USA and Israel, with discussions on innovations like flexible screens, health monitoring technologies, robotic manufacturing, and 3D printed food and pharmaceuticals for personalized nutrition and medication. This event set the stage for a Dutch delegation visit, potential joint ventures, and research projects, including exploring funding avenues.
Statistics:
  • Engaged with over 2000 companies in the US and Israel
  • Spanned 10 technology sectors
  • Attracted 600+ Registered VIP Guests

Conclusion

Nomadigo's Hardware Innovation Summit for the Brabant Province significantly contributed to promoting innovation and collaboration in the advanced hardware sector. By creating a platform for cross-industry interaction and potential partnerships, the summit underscored Nomadigo's expertise in market research and event production, fostering international relationships and technological advancements.

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