---
title: Dutch Innovation Authority - Hydrogen Research Project Case Study
---

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PROJECT

Research and video production focused on exploring and developing international partnerships in the green hydrogen market.

WHAT WE DID

Marketing Strategy, Branding,  Video Production, Marketing Research.

CLIENT

IDIC - Dutch Innovation Authority

[https://idic.org.il/](https://idic.org.il/)

## PROJECT INFORMATION

The Hydrogen Research Project, undertaken by Nomadigo for the IDIC - Dutch Innovation Authority, focused on exploring and developing the green hydrogen market.

Recognizing the Netherlands' limited domestic market for green hydrogen production due to its climate, the project aimed at establishing international partnerships for the production and distribution of hydrogen in more suitable climates.

## Assignment

This initiative targeted a €150B market opportunity, aiming to position the Netherlands as a leader in green hydrogen technology while seeking partnerships in regions with favorable conditions for hydrogen production.

### Project Stages

- **Understanding Needs:** Conducting in-depth interviews with Dutch companies to ascertain needs for hydrogen consumption and identify potential partners in the Middle East for production, distribution, and consumption.
- **Market Research:** Exploring the Dutch and Israeli hydrogen markets, identifying over 50 companies ranging from startups to large energy producers and major electricity consumers.
- **Sector Analysis:** Building a list of sectors, companies, hardware hubs, academics, and VCs relevant to the hydrogen industry.
- **Collaborative Video Production:** Partnering with multiple entities to produce a corporate video, ensuring the inclusion of diverse perspectives and value propositions.
- **VIP Trade Mission:** Groundwork for industry and political trade mission to the Netherlands.

> ###### "Nomadigos research of the the pivotal role of hydrogen as a transportable renewable energy source, and the videos produced based on it; aided in the formation of a multi-billion dollar international project encompassing the Netherlands, Israel, UAE, and other Middle Eastern countries."

Racheli Kreisberg, Innovation Attache, Israel Dutch Innovation Center

 

## RESULTS

- The research and video production were crucial in launching a €2.1B bilateral initiative, attracting international financial interest and participation.
- Set the foundation for a future delegation visit to the Netherlands, creating opportunities for joint ventures, research projects, and funding avenues.

 

##### Statistics:

- Engaged with over 50 companies in the research
- Spanned 7 technology sectors
- Targeted a €150B market opportunity

## Conclusion

The Hydrogen Research Project showcases Nomadigo's expertise in market research and video production, contributing significantly to the development of a sustainable green hydrogen ecosystem. By bridging gaps between Dutch innovation and international partners, the project sets a precedent for collaborative efforts in renewable energy, highlighting the potential of green hydrogen as a key player in the global energy landscape.

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