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Market Research & Video Production

Marketing, Innovation
PROJECT
Research and video production focused on bolstering onshore chip production in Europe.
WHAT WE DID
Marketing Strategy, Branding,  Video Production, Marketing Research.
CLIENT

IDIC - Dutch Innovation Authority

https://idic.org.il/

PROJECT INFORMATION

The Semiconductor Research Project, orchestrated by Nomadigo for the IDIC - Dutch Innovation Authority, focused on investigating and developing the semiconductor supply chain.

With the strategic goal of bolstering onshore chip production in Europe, the project targeted the synergy between Dutch and Israeli companies in semiconductor technology.

Assignment

Recognizing the critical nature of semiconductors in contemporary technology products, the Dutch government sought to enhance domestic production capabilities. This initiative aimed to combine Dutch expertise with global partnerships to strengthen the semiconductor industry's resilience and capacity.

Project Stages

  • Needs Analysis and Partnership Exploration: Conducting interviews with Dutch companies to understand their needs and identify beneficial partnerships in the semiconductor industry.
  • In-Depth Market Research: Researching 47 companies, ranging from startups to OEM customers and major chip producers, to evaluate the global semiconductor supply chain.
  • Sector-Specific Engagement: Creating a comprehensive list of sectors, companies, hardware hubs, academics, and VCs relevant to semiconductor technology.
  • Collaborative Video Production: Partnering with multiple entities to produce a corporate video that highlights diverse perspectives and the strategic value of the initiative.
  • Strategy Development and Promotion: Developing a strategy for European supply chain improvement and risk reduction, and outlining the unique selling points of the initiative and FDI investment opportunities.
"The current state off bottlenecks in the chip industry is unsistainable and presents stratigic risks to Europe and the Netherlands. Nomadigos research and videos make a compelling case for FDI investment to scale up onshore chip production, underlining the significance of semiconductors in the technology market."

Racheli Kreisberg, Innovation Attache, Israel Dutch Innovation Center

 

RESULTS

  • The research and video production were crucial in evaluating the €550B semiconductor market.
  • These efforts effectively raised awareness of the market's size and potential, generating international financial interest and backing for the initiative.

 

Statistics:
  • Engaged with 47 companies in the research
  • Covered 3 technology sectors
  • Targeted a €550B industry

Conclusion

The Semiconductor Research Project exemplifies Nomadigo's capability in market research and strategic communication, playing a pivotal role in advancing the semiconductor industry in Europe. By facilitating collaboration and investment, the project contributes to enhancing the region's technological independence and innovation, underscoring the critical role of semiconductors in the global tech landscape.

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