Sales: SaaS/Internet
Develop a significant sales pipeline with short term and long term revenue potential.
Nomadigo developed relationships with over 40 advertising agencies for CallingBanners that liked the technology and were interested in deploying it.
CallingBanners
PROJECT INFORMATION
Product: SaaS-based Lead generation platform that facilitates real-time phone based leads from online media thereby allowing agencies to increase incremental sales off existing media and track the offline activity of online campaigns.
Project Stages
- Research the UK market to determine the best method for deploying in Europe's most sophisticated internet market. Developed a channel partner strategy and retroactive payment model to shorten time to revenue while simplifying initial engagement costs.
- Find top-tier advertising agencies interested in the CallingBanners SaaS solution who would be able to bring the product to market and get them to sign LOI’s (Letters of Intent) agreeing to a trial with their customers.
- Develop relationships with advertisers directly to offer them the opportunity to trial the SaaS product through their agency.
- Develop a significant sales pipeline with short-term and long-term revenue potential.
RESULTS
In the first stage, Nomadigo’s goal was to develop the go-to-market strategy and develop a comprehensive list of potential targets. Nomadigo researched and targeted agencies holding key accounts in the telecom, automotive, financial, insurance, and healthcare sectors. The second stage was to set up meetings with agencies and convince them to become partners, this entailed talking to account managers, technology directors, and the various online division heads. After securing their buy-in and readiness to participate as well as overall business terms, Nomadigo approached the advertisers together with the agencies.
Results: Nomadigo developed relationships with over 40 advertising agencies for CallingBanners that liked the technology and were interested in deploying it. Out of these 40 over 20 have agreed to work towards trials and were actively in the process with their customers. Out of these, Vodafone, Tesco Mobile, 3G Hutchison, LandRover, Saab, Fiat, Citibank, MoreThan, Legal & General to name a few had gone to trials in under a year. The combined value of the pipeline developed for CallingBanners was that of over 2.5 Billion impressions a month.
Achievements: Nomadigo secured over 20 LOI’s and brought on Vodafone for a successful trial within 3 months, and converted them into a customer within 6 months. This helped CallingBanners raise an additional round of funding due to the interest of such significant players in the product. Since then other players such as Tesco Mobile, Citibank & Land Rover also became customers. Within 12 months of working with Nomadigo, CallingBanners developed a $6M pipeline that showed a positive ROI on their investment.
ROI: For CallingBanners the Value of having a customer who utilizes their technology on 20M Impressions is approximately $5000 per month. The current pipeline should bring them revenues of over $50,000 a month within the short term, and is valued at over $6M.
This pipeline has been achieved on a minimal investment for lead generation and content marketing with no media spend or PR.