Nomadigo planned and executed a creative marketing plan utilizing social media. This included both a video contest with content produced by people with off-road vehicles, as well as native content produced and designed specifically to sway particular buying personas. Nomadigo produced 150 engaging action packed videos and client testimonials to this end shared on social media as well as the press.
Nomadigo was responsible for building partnerships, developing, managing and launching a social media challenge, where the target audience competed by submitting videos, photos and stories. The competition called for participants' to share exciting stories of how they use their off-road vehicles. The top prize awarded to the winner was a Maverick Turbo vehicle, with hundreds of other prizes for runners ups provided by well known sponsors such as: VISA, Samsung, Shoei, Cinema City, Cardo Scala Rider, Sector and BLU.
The marketing campaign reached over 25% of the Israeli population, achieving a unique click through rate (uCTR) of 15.5% and had over a 30% viral share rate. This generated over 3 million views and over 58 million impressions on social and regular media. Hundreds of people sent in their videos for the challenge. The resulting social media hype naturally spread the campaign along with word about the product itself.
As a result, Nomadigo’s HaMahalach HaMaverick marketing campaign, led to the sale of over 200+ non-street-legal $40,000 vehicles, valued at over $8 million dollars of revenue. Furthermore the company multiplied their market share by more than 10X, from 3% to about 37% in one year, and has been able to grow it since, to over 50% today.
Achievements: With the help of Nomadigo Can-Am the Maverick launch surpassed expectations selling out of the entire allotted inventory, gained a tremendous amount of market share, and is now considered the dominant player with more than 50% market share, for off-road adventure tourism vehicles in the Israeli market. This transformation from a small presence, to a major market player, happened in under a year and dramatically increased the reach, exposure and revenues of Can-Am Israel.
ROI:
Vehicles Sold: 200+
Revenues: $8M+
Increased market share from 3% to over 37% in one year. Today they are at over 50% of the SBS market.
