Equity Crowdfunding
OurCrowd Qure
PROJECT INFORMATION
Assignment
Nomadigo was hired by OurCrowd to lead the marketing aspect behind the fundraising campaign for their new digital health venture fund. Nomadigo’s responsibility was broken down into the following stages:
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Develop a marketing strategy and build a brand to target three separate tiers of investors as potential investors of the new fund.
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Create the name, brand, deck, videos, and all other marketing material for the campaign according to the marketing strategy for each segment.
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Design a launch video for the 40m ultra-wide (40:9) asymmetrical triple screen at the convention center for the 6000 person launch event.
We developed two sets of materials, one for presenting in person, the second for sending to prospective investors as a means of generating interest and scheduling a meeting. These were then further segmented for corporate investors, partners & crowdfunding investors as well as family offices.
“Nomadigo thoroughly researched our market and delved into the hidden emotional triggers required to help close an investment. Their process was in depth and yielded a brand that is strong and easily identifiable. We utilized the videos both during the launch, to create a wow on stage, as well as door openers to vet relevant investors and encourage them to meet face to face. We have encouraged our portfolios companies to utilize them for marketing and on their follow on raises as well.” - OurCrowd
RESULTS
Achievements: Qure was oversubscribed due to the market interest generated from Nomadigo’s materials. They easily surpassed their $30M raise target. OurCrowd Qure became the largest crowdfunding campaign in Israel, with over $47 million raised. As a result of this success, OurCrowd contracted Nomadigo to lead the marketing campaign of a new, AI & Robotics fund called Cognitiv set to raise $100 million.
ROI: With the aid of Nomadigo’s marketing materials, the fund was over subscribed from the original $30M target. As a result they successfully raised over $47M, becoming the largest crowdfunding campaign in Israeli history at the time.